Born Originals® is a German fashion brand founded by Melvin Lamberty in 2014. Their goal is to offer high quality products and art services to customize the style of their customers: The brand name already gives an insight into their attitude: “everyone was ‘born original’, so we should be aware of it, and instead of trying to fit into a society that suffocates our unique thoughts, we should give expression to who we really are”. Fashion is a strong medium for expressing feelings and attitudes, and they try to give the customers more opportunities to do so. Every season they present new styles, which are presented in the webshop and at local retailers around the globe. They also offer ‘Custom Orders’. The possibility to have their put your ideas on the shoes/jackets/bags etc. can lift your wardrobe to another level.
They wanted feedback on their product to make new styles and to make the market bigger.
Festival: MOIN Startup Camp 2019
Period: Winter 2018